Expert in the field of user experience, digital design and product strategy for the emerging markets and the large enterprises.
Sandeep has spearheaded product teams and engineered digital solutions in B2C and B2B environments across industries. He is capable to set up and execute end-to-end projects, manage digital transformation programs and strategically lead development with creative teams that have strong expertise for the delivery of product solutions and services.
Throughout the career, he have worked in the US, APAC, and MENA region, & learnt a unique perspective on the global tech market. Passionate about using skills and expertise to help businesses succeed through strategic digital solutions
He believes UX is about designing for people where creating purposeful experiences enables people to do meaningful work. Being an Enterprise Design expert he has managed user-centric research and derived data-driven insights, all while consumerizing UX and deliver the Business value of UX (product sales, adoption, utilization, and satisfaction, and the perception of a high-quality product)
Sandeep kick-started his career with product companies like Intuit, Geodesic and Zarca Group, where he developed a passion for product design and worked extensively in area of new product development for enterprise and consumer grade software applications (web/mobile).
A spirit and pursuit of entrepreneurship guides him, constantly seeking to build impactful ideas and assemble next-generation teams that integrate human-centered design to drive product and service innovation, and foster seamless collaboration with unwavering commitment.
Driving UX strategy & Design leadership for Oracle Financial Services Banking & Analytical Applications (Financial Risk & Compliance).
Consulted $275K savings by engaging central teams; replaced erratic vendor with resourcing & training issues.
Engaged on product design on Ledger Adjustment service for a large bank, building a LTV, and gain trust to upsell Oracle Accounting platform.
Envisions enterprise user journeys, product experience, and consult the Redwood UX Design for Oracle Global Industry Units (Financial Services and F&B)
Designed VL Central - a single pane user experience for Enterprise commerce at Microsoft. Setup a design team with a strategic goal to deliver the product features and platform services for the VL sales transformation program.
Managing the Enterprise search design team tasked on noteworthy features like Web-enriched work search, Entity-based coherence for Microsoft Search, Shared SERP 2.0, and Edge work mode, targeted to 2x Bing Commercial DAU.
Launched ADP's next-gen HCM solution with a foundation focused on teams and dynamic ways to manage their global workforce through a single user experience.
Drafted AI algorithms for Time module to predict the turnover probability for a group as a measure of factors such as compensation, commute, and tenure. Designed an extensive configuration with Labor Levels, Business structures & Custom employee group sets - features that determine manager span of control for ADP time.
Evangelized Conversational Mobile UX and Cross domain single user experience through a platform wide Design system and its standardized designs on the Time business apps.
Instituted a digital transformation program initiated towards the setup of a Digital Hub in India for a Japanese Automotive giant; consulted the investment of around $15M for India Hub setup.
(Agility at Scale | Digital Projects Sourcing | Vendor Management | Program Management)
Enabled a challenger bank in Australia, focussed on redefining broker-originated Home loans Customer Journeys. Consulted the savings of around $1.6M for loan business, curated 18 preferred reality epics to increase customer satisfaction and advocacy in the loan application, as well an optimized process with 40% FTE efficiency gain and 15% non-FTE cost savings.
(Design Thinking & VSM Workshops | Business Process Re-engineering | Agile in Banking)
Led digital services re-imagination work and delivered concepts for the consular services of the Saudi MoFA. Consolidated the refinement of 40+ discrete visa services into 15 Saudi Visas.
(Digital Design | Vendor Management | Digital Transformation in Public Sector)
Formalized new innovative features and revamped digital services in a volatile disruptive environment, characterized by a high degree of uncertainty, for a strategic initiative at India's largest film exhibition company aiming to build the Cinema of the Future.
(Customer Journeys | Vendor Management | Build-Operate-Transfer)
Consulted key digital programs with Indian BFSI and Insurance companies aimed towards digital transformation and enablement of financial services - FinTech, Agile and Open Banking.
(Customer Journeys | Agility at Scale | Build-Operate-Transfer)
Collaborated on digital re-imagination for large-scale private sector General Insurance company; built a central team that embraced design thinking ideology for internal projects while conceptualizing solutions with business stakeholders.
Executed extensive ethnographic research for India's private Life Insurance company, drawing insights for new product development and digital service initiatives.
An integral part of consulting & pre-sales team for experience design and product development with a core focus on lean approach towards product prioritization, roadmap planning and setting up digital services for Indian telecom' (Reliance Jio & Vodafone Idea) foray into consumer space.
Led product design a wallet application - IDEA Money that fetched a 5x MAU growth in 4 months and grew 3x in digital transactions in a yearly pilot launch.
Drafted RFP for the Design and Development of digital assets. Slashed vendor management costs 30% by negotiating pricing and fees while ensuring the continuation and enhancements of services.
Orchestrated product planning and solution design for omnichannel platforms in finance and consumer banking (JioMoney) as well for enterprise products in network connectivity, retail merchant services, and public healthcare.
Designed a common services framework a core module utilized by all the consumer apps linked to IDAM, to manage consumer issues and to track logs of user interactions. (Jio CSF))
Led digital delivery for OTA apps (JioNet, JioWorld, and Jio HealthHub) and built a centralized practice for design. Collaborated with business stakeholders, developers, marketers, and visual designers, to ensure that the outcome is a viable, feasible and pixel-perfect desirable solution.
Practiced:
Solutions Delivery (Product Strategy | UX Design | Software Development)
Business Model Design (KPIs | Benchmarks & Trends | CoA | LTV | GTM Strategy)
Reported to CTO and responsible for Design and Product Experience for the SaaS platform - Sogolytics. Engaged as a Product Management leader and UX practice head for a leading Survey Software consumer company.
Conceptualized new product- tweet surveillance for K12 districts, to monitors heated conversations amongst students and succeeded in a pilot phase to acquire 30 first paying customers
Researched security solution to serialize original products & avoid counterfeits. To differentiated, integrated the solution in the manufacturing assembly workflow.
Conceptualization & Architecture of a Multimedia Entertainment (TV+Radio) application for the users wherein the product will be scaled further with content like Podcasts, VoD, MoD, Metadata (EPG), Trivia etc. The product is currently envisioned as a ‘Complete Entertainment Suite’.
Intuit Fasal is a user non-paid Business Model that creates a peer-to-peer marketplace for farmers in India using SMS - means of Business Communication, Learning & Innovation for the Indian Farmers & Mandi agents.
Designed Viral Marketing campaigns & driven experiments for tapping customer experiences which yielded in a 30% increase in user acquisition. Developed Persona, analysed Consumer Interaction Data & visualized Design for Viral marketing experiments to tap customer.
GoConnect - Send targeted texts/ad-media to customers to grows business on the go. Screen Design, Heuristic Evaluation, Usability Testing, Paper Prototyping.