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TATA Sky DTH

Customer Experience Design - App based on Digital Journey for DTH Content Purchase.

Redesign of the Tata DTH portal for pack discovery and selection process

The pack selector view

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Login Screen

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Landing Screen (New User)

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Feature preview for Purchase guidance

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Box and Pack Selection

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Box and Pack Selection

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Checkout Process

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Landing Screen Wires for Marketing and Promotional Content (Existing User)

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Search pack workflows based on user core actions

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Results and Recommendations view

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‍Content Purchase Journey Features:

- Search and Recommendation for best fit content pack based on User content requirements

- Build and Customize pack for Content on Demand

- Manage and Personalize pack suitable to user' profile

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